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Karlsruher - SC

Football Club Re-Design

Step 2: KSC App reviews from real users and KSC Team Feedback

Documentation

Next, I checked out reviews and comments on both the App Store and Play Store, focusing on feedback about user experience and functionality, and also spoke with KSC Staff and Team members and here’s a documentation of all important feedback that i received:

Suche fehlt komplett

Wenn ich mal gezielt etwas suchen will (z.B. einen Spieler oder ältere News), gibt es einfach keine Suchfunktion.

Sehr umständlich! :-(

3y ago. Sarah.H

News-Chaos ohne Kategorien

Es gibt keine Möglichkeit, die Nachrichten zu sortieren. Ich will nur die Spielberichte lesen, finde sie aber kaum zwischen den anderen News.

3y ago. Sarah.H

App sieht alt aus

Das Design wirkt richtig altbacken. Bei anderen Clubs sieht das alles viel moderner aus – das wünsche ich mir hier auch!

3y ago. Sarah.H

Anmeldung kompliziert & fehleranfällig

Beim Login oder bei der Registrierung hänge ich oft fest – entweder klappt der Code nicht oder ich muss zu viele Daten eingeben. Der Einstieg sollte viel einfacher sein.

3y ago. PaulK

Registrierung zu kompliziert

Die Anmeldung zieht sich viel zu lange hin. Zu viele Pflichtfelder und manchmal klappt der Bestätigungscode gar nicht. So verlieren bestimmt viele neue Nutzer die Lust.

3y ago. Martin84

Frequent app bugs after updates

Outdated and unappealing app design

News section lacks organization

Registration requires too many steps

Search function is missing

Difficult & Unstructured navigation

Direct requests and feedback from the KSC Team:

Modernized look and feel for the entire KSC App while maintaining important Corporate Identity (colors, typography, Logo,...) of the KSC Brand.
New features “Spieltag” and “KSC-Spiele” where requested to show detailed matchday overview, results, and ticket links and a dedicated section for all KSC matches and results respectively.
The KSC Team requested we add a “Profile edit” feature so users can easily edit their profile information.
A visible log out option was also missing within the KSC App.
Change the navigation design and add 2 new nav items “KSC pay “ and “mitglied werden”.

Step 3: Competitor research

I looked at apps from both 1. Bundesliga and 2. Bundesliga German football clubs, like FC Köln, Bayern München, and Hamburger SV. But I also went a step further and researched football club apps outside Germany. Comparing their features, layout, and fan engagement tools helped me spot industry best practices and creative ideas that could inspire new improvements for the KSC app:

Hamburger SV App

Onboarding screens, Log in, Registration screens, Home screen

Personalisation

Fan Club, Live chat, Game predictions, Membership card/perks

Fan Experience

Make the App more visually appealing

Visual/Aesthetics

Search, Bottom navigation, news grouping,

Navigation

Re-design Goals:

Step 4: Narrowing down on pain points to focus on and presenting to the KSC Team

At this point it was clear to me and my team what needed to be done to improve the KSC App experience, so I created some

wireframes and low fidelity screens and presented to KSC on our visit to Wildpark:

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serve you best with these details:

Match Schedule

My Tickets

League Table

Match Updates

Ticket Sales

Fan Events

Recent News: "KSC's latest signing"

Match Schedule

Top Player Stats: "Marvin Wanitzek – stats"

Wildparkstadion Info

Fan Shop

Stadium Info: "Wildparkstadion seating"

Step 6: SECOND Design Iteration & FEEDBACK INCORPORATION

A. Changes to the Home Screen:

With the registration flow, I pitched a re-imagined progressive flow that reduces friction by making only the essential fields required, while keeping the remaining fields optional.

I also broke down the registration process into 3 progressive steps that feel less overwhelming for users.