A bold headline
that delivers
Go ahead and say just a little more about what you do.
Call to action
Secondary
- Paginated grid that offered a more structured way to browse a wider
set of Rosenberger product families.
1
2
3
4
5
Rosenberger Toolbox
some descriptive text
My Certifications
Users could first define the type (Coax and Differential), then select the appropriate left-side connector for Channel 1 (HFM Plug/Jack single, dual, quad, terminal):
Real-time cable configuration results (live preview) after the user selects “Coax” as the Type and “HFM Plug Quad” as the Channel 1 left-side connector:
Users could then proceed to define the cable type (Dacar 462/ RG 174 (02) and Dacar 302-4 / RTK 031 (M4)), then select the appropriate cable length (0.5m / 1.65ft, 1m / 3.28ft, 2m / 6.56ft,...) and right side connector ( HFM Plug/Jack single, dual, quad, terminal, FAKRA Plug Single, FAKRA Jack Single,...):
Moved “Rosenberger Toolbox” headline into the header navigation to free up space and keep the page focus on configuration
logged-in account state and language selector in the header navigation
Real-time cable configuration results (live preview) after the user selects cable type, cable length, and connector right side:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Alternative configurations/examples showing how the configurator supports multiple valid assembly combinations, with the live preview updating to reflect each selection.
The contact page:
On the summary page, users get a clear overview of the completed cable assembly, combining the final visual configuration with key connector and cable details, along with next steps such as downloading the data sheet or contacting Rosenberger:
Throughout the design process, I stayed in close communication with Rosenberger stakeholders. One idea that emerged was the need for a dedicated space to manage related configurations as projects, as well as a separate screen for creating new ones.
- Stakeholder feedback and feature expansion
Create/manage projects
Create new project
Project management workspace
Account settings page
LIVE SOLUTION PREVIEW
In another scenario for example, clocking orientation input is required as part of the right side connector configuration when the left side connector is Mini-SMP Jack Right Angle:
We also had to account for edge cases where the standard configuration logic did not apply. In this one scenario for example, Type and Channel inputs are replaced by Blind Mate, Multiport, and Max Frequency to better support a different configuration path:
EDGE CASES and alternate configuration logic
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Build your products with the Rosenberger Configurator
To start your configuration, begin with the selection of your preferred product line.
Site Solutions
Radio Frequency
Radio frequency (RF) cables transmit high-frequency signals for communication and data transfer, often used in T&M and Military/aerospace applications.
Start RF Configuration
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
Site Solutions
Test Equipment
Cable Assemblies
Test Account
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Login and sign-up gave users access to saved configurations, data sheets, 3D models, quote requests, offers, and custom projects, so these benefits needed to be clearly communicated. At the same time, users could also skip authentication and move straight to configuration:
B. Authentication screens
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Build your products with the Rosenberger Configurator
To start your configuration, begin with the selection of your preferred product line.
Site Solutions
Radio Frequency
Radio frequency (RF) cables transmit high-frequency signals for communication and data transfer, often used in T&M and Military/aerospace applications.
Start RF Configuration
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
Site Solutions
Test Equipment
Cable Assemblies
Test Account
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Build your products with the Rosenberger Configurator
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Site Solutions
Radio Frequency
Radio frequency (RF) cables transmit high-frequency signals for communication and data transfer, often used in T&M and Military/aerospace applications.
Start RF Configuration
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
Site Solutions
Test Equipment
Cable Assemblies
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Build your products with the Rosenberger Configurator
To start your configuration, begin with the selection of your preferred product line.
Site Solutions
Radio Frequency
Radio frequency (RF) cables transmit high-frequency signals for communication and data transfer, often used in T&M and Military/aerospace applications.
Start RF Configuration
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
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After authentication, users are brought in to the automotive cable configuration page to build their cable assembly step by step while seeing their cable configuration results appear visually in real time.
I explored 3 design options:
C. Automotive cable configuration page
Option 1
With option one, I explored a horizontally divided layout, placing the real-time cable configuration results in the top section and the user input fields in the bottom half of the page:
Option 2
Option 2 was similar to option one but this time i explored a side by side, vertically divided layout with the cable configuration results on the left and the required user inputs on the right side of the page:
Option 3
With option 3, I explored a three-step progressive disclosure flow, with the configuration process broken into 3 steps/stages to reduce the amount of information shown at once:
We went with Option 1
So we moved forward with option one and made slight refinements to the header navigation:
While the progressive disclosure approach (option 3) helped reduce information on screen, stakeholder feedback showed that users needed to see both left- and right-side connector options at the same time to make the best configuration decisions.
The side-by-side layout (option 2) also limited the space available for the real-time preview, so the top-down layout in Option 1 was chosen as the preferred direction.
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customise automotive wiring. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
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Select Type
Channel:
Select Channel
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Connector Left Side:
Channel 1
Select Channel
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Connector Right Side:
chevron-down
Select Connector
Cable Type
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Select Cable Type
Cable Length
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Select Cable Legth
question
Service/Help
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customise automotive wiring. It ensures compatibility, saves time, and reduces errors.
Your cable configuration results will appear here in real time.
Fill out the input fields on the right
Type:
Select Type
chevron-down
Channel:
Select Channel
chevron-down
inch
mm
Connector Left Side:
Channel:
Select Channel
chevron-down
Connector Right Side:
Select Cable Type
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Cable Type
Select Cable Type
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Cable Length
mm
Select Cable Legth
Back
Continue
Toolbox
Automotive Cables: Configuration
Back
Continue
Step 1/3
1
BASIC SETUP
2
CONNECTORS
3
CABLE DETAILS
Type:
chevron-down
Select Type
Channel:
Select Channel
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Step 2/3
Your cable configuration results will appear here in real time.
Fill out the input fields above.
question
Service/Help
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EN
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Users could first define the type (Coax and Differential), then select the appropriate left-side connector for Channel 1 (HFM Plug/Jack single, dual, quad, terminal):
Real-time cable configuration results (live preview) after the user selects “Coax” as the Type and “HFM Plug Quad” as the Channel 1 left-side connector:
Users could then proceed to define the cable type (Dacar 462/ RG 174 (02) and Dacar 302-4 / RTK 031 (M4)), then select the appropriate cable length (0.5m / 1.65ft, 1m / 3.28ft, 2m / 6.56ft,...) and right side connector ( HFM Plug/Jack single, dual, quad, terminal, FAKRA Plug Single, FAKRA Jack Single,...):
Moved “Rosenberger Toolbox” headline into the header navigation to free up space and keep the page focus on configuration
logged-in account state and language selector in the header navigation
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
chevron-down
Select Type
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
Select Channel
chevron-down
Connector Right Side:
chevron-down
Select Connector
Cable Type
chevron-down
Select Cable Type
Cable Length
chevron-down
Select Cable Legth
Toolbox
Test Account
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Test Account
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EN
chevron-down
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
chevron-down
Select Type
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
Select Channel
chevron-down
Connector Right Side:
chevron-down
Select Connector
Cable Type
chevron-down
Select Cable Type
Cable Length
chevron-down
Select Cable Legth
Coax
Differential
Toolbox
Test Account
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Test Account
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EN
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Toolbox
Toolbox
Test Account
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question
Service/Help
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EN
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
Select Channel
chevron-down
Connector Right Side:
chevron-down
Select Connector
Cable Type
chevron-down
Select Cable Type
Cable Length
chevron-down
Select Cable Legth
HFM Plug Single
HFM Jack Single
HFM Plug Dual
HFM Jack Dual
HFM Plug Quad
HFM Jack Quad
HFM Plug Terminal
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Toolbox
Test Account
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question
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EN
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
chevron-down
Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Plug Quad
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Connector Right Side:
chevron-down
Select Connector
Cable Type
chevron-down
Select Cable Type
Cable Length
chevron-down
Select Cable Legth
Toolbox
Test Account
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Test Account
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EN
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Toolbox
Toolbox
Test Account
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question
Service/Help
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EN
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Quad
chevron-down
Connector Right Side:
chevron-down
Select Connector
Cable Type
chevron-down
Select Cable Type
Cable Length
chevron-down
Select Cable Legth
Dacar 462/ RG 174 (02)
Dacar 302-4 / RTK 031 (M4)
Toolbox
Test Account
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EN
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Toolbox
Test Account
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question
Service/Help
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EN
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
chevron-down
Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Plug Quad
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Connector Right Side:
chevron-down
Select Connector
Cable Type
M4
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Cable Length
0.5m/1,65 ft
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Toolbox
Test Account
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EN
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Toolbox
Test Account
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Quad
chevron-down
Connector Right Side:
chevron-down
Select Connector
Cable Type
M4
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Cable Length
chevron-down
Select Cable Legth
Toolbox
Test Account
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Test Account
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EN
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Toolbox
3m / 9.84ft
5m / 16.4ft
1m / 3.28ft
2m / 6.56ft
0.5m / 1.65ft
Toolbox
Test Account
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question
Service/Help
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EN
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Quad
chevron-down
Connector Right Side:
chevron-down
Select Connector
Cable Type
M4
chevron-down
Cable Length
0.5m/1,65 ft
chevron-down
Toolbox
Test Account
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Test Account
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EN
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Toolbox
HFM Plug Single
FAKRA Jack Single
FAKRA Plug Single
HFM Plug Terminal
HFM Jack Single
HFM Jack Terminal
Real-time cable configuration results (live preview) after the user selects cable type, cable length, and connector right side:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Alternative configurations/examples showing how the configurator supports multiple valid assembly combinations, with the live preview updating to reflect each selection.
The contact page:
On the summary page, users get a clear overview of the completed cable assembly, combining the final visual configuration with key connector and cable details, along with next steps such as downloading the data sheet or contacting Rosenberger:
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Quad
chevron-down
Connector Right Side:
HFM Plug Single
chevron-down
Cable Type
M4
chevron-down
Cable Length
0.5m/1,65 ft
chevron-down
Toolbox
Test Account
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Test Account
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EN
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Toolbox
Toolbox
Test Account
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question
Service/Help
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EN
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Quad
chevron-down
Connector Right Side:
HFM Plug Single
chevron-down
HFM Plug Single
chevron-down
Cable Type
M4
chevron-down
M4
chevron-down
Cable Length
0.5m/1,65 ft
chevron-down
1m/3,28 ft
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Toolbox
Test Account
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Test Account
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EN
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Toolbox
Toolbox
Test Account
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question
Service/Help
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EN
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Quad
chevron-down
Connector Right Side:
HFM Plug Single
chevron-down
HFM Plug Single
chevron-down
HFM Plug Single
chevron-down
Cable Type
M4
chevron-down
M4
chevron-down
M4
chevron-down
Cable Length
0.5m/1,65 ft
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1m/3,28 ft
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3m/9,84 ft
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Toolbox
Test Account
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Toolbox
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Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Quad
chevron-down
Connector Right Side:
HFM Plug Single
chevron-down
HFM Plug Single
chevron-down
HFM Plug Single
chevron-down
HFM Plug Single
chevron-down
Cable Type
M4
chevron-down
M4
chevron-down
M4
chevron-down
M4
chevron-down
Cable Length
0.5m/1,65 ft
chevron-down
1m/3,28 ft
chevron-down
3m/9,84 ft
chevron-down
5m/16,40 ft
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Toolbox
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question
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Toolbox
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Toolbox
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EN
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Toolbox
Test Account
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question
Service/Help
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EN
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Toolbox
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Nick Parker
Vice President - Sales & Marketing
Rosenberger North America - Akron309 Colonial DriveAkron PA 17501United States
Phone: +1 717 859-8900
Nick Parker will respond to your inquiry, immediately.
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Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Jack Single
chevron-down
Connector Right Side:
FAKRA Plug Single
chevron-down
Cable Type
Dacar 462/ RG 174 (02)
chevron-down
Cable Length
0.5m/1,65 ft
chevron-down
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Toolbox
Test Account
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Test Account
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EN
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Toolbox
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Terminal
chevron-down
Connector Right Side:
FAKRA Plug Terminal
chevron-down
Cable Type
Dacar 462/ RG 174 (02)
chevron-down
Cable Length
1m / 3,28 ft
chevron-down
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Toolbox
Test Account
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Test Account
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EN
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Toolbox
LIVE SOLUTION PREVIEW
In another scenario for example, clocking orientation input is required as part of the right side connector configuration when the left side connector is Mini-SMP Jack Right Angle:
Throughout the design process, I stayed in close communication with Rosenberger stakeholders. One idea that emerged was the need for a dedicated space to manage related configurations as projects, as well as a separate screen for creating new ones.
- Stakeholder feedback and feature expansion
Create/manage projects
We also had to account for edge cases where the standard configuration logic did not apply. In this one scenario for example, Type and Channel inputs are replaced by Blind Mate, Multiport, and Max Frequency to better support a different configuration path:
EDGE CASES and alternate configuration logic
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Create a new configuration
Configurations
Type
Last Edited at
Actions
Wiring Harness Designs
RF
2025-06-08 14:30
Cable Length Adjustments
Automotive
2025-06-07 09:15
Connector Types
Automotive
2025-06-06 16:45
Wire Gauge Options
RF
2025-06-05 11:20
Color Coding Preferences
RF
2025-06-04 13:10
Insulation Specifications
Automotive
2025-06-03 10:00
Circuit Settings
RF
2025-06-02 15:30
Personalized Configurations
Automotive
2025-06-01 08:45
Personalized Configurations
Automotive
2025-06-01 08:45
1
2
3
4
...
6
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Connector Left Side:
Channel 1
Select Channel
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Cable Type
Select Cable Type
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Cable Length
mm
Cable length
Connector Right Side:
Select Cable Type
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Blind Mate
Select Blind Mate
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Multiport
Select Multiport
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Max Frequency (GHz)
18 GHz
18
110
Type:
Coax
chevron-down
Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Jack Single
chevron-down
Connector Right Side:
FAKRA Plug Single
chevron-down
Cable Type
Dacar 462/ RG 174 (02)
chevron-down
Cable Length
0.5m/1,65 ft
chevron-down
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
Mini-SMP Jack Right Angle
chevron-down
Cable Type
Dacar 462/ RG 174 (02)
chevron-down
Cable Length
0.5m/1,65 ft
chevron-down
Connector Right Side:
Mini-SMP Jack Right Angle 1
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Clocking Orientation
Same direction
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My Team and I designed and developed a self-service Automotive Cable Configurator for our Client Rosenberger Group - to help their customers configure the exact cable assembly they need, without depending on a support team or a pre-made product page for every possible variation.
1. Project Overview
Rosenberger Customers didn’t just need automotive cables.They needed cable assemblies with the right connector type, channel setup, cable type, length, and end combination for their exact use case.
That means Rosenberger couldn’t realistically create pre-made product pages for every possible combination.
- THE CHALLENGE
Picture this:
Customer A might need HFM Plug Single connector with Dacar 302-4/RTK 031 (M4) cable type, 3m/9.84ft cable length, and a HFM Jack Single right side connector:
Customer B might need HFM Plug Single connector with Dacar 302-4/RTK 031 (M4) cable type, 2m/6.56ft cable length, and a H-MTD Jack Terminal right side connector:
Customer N might need H-MTD Jack Hex connector with GG 2Speed 251 (CA) cable type, 1m/3.28ft cable length, and a H-MTD Jack Hex right side connector:
The unanswered question then was:
how can we design a customer solution for configuring thousands of possible cable assemblies?
with so many automotive cable assembly variations, technical dependencies, and no
realistic way to package every option as a fixed product,
with so much heavy dependence on technical customer support and sales teams,
with customers needing a way to build the exact automotive cable assembly that
matched their requirements,
First things first - meet some of the team :)
GETTING TO WORK
Nick Parker
Sales Lead, Rosenberger Group
Daniel Füger
Lead, Project Management
Ogechi Grace Abraham
Senior (Sole) UX/UI Designer
Amina Asif
Senior Software Engineer
Adil Khan
Principal Software Engineer
Saad Sherazi
Software Engineer
The first step for me was clearly defining the different customer groups this configurator needed to serve — from automotive manufacturers and Tier-1 suppliers to industrial electronics firms and distribution partners — so the flow could be designed around how each of them actually selects and orders cable assemblies:
- DEFINING THE TARGET CUSTOMER (USER) GROUPS
Tier-1 Automotive Suppliers:
Bosch, Continental, Magna - who supply critical systems and components to vehicle manufacturers
Distribution Partners & Integrators:
Avnet, Arrow Electronics, Rutronik - who resell Rosenberger products or build custom solutions for end customers in various industries.
Automotive Manufacturers (OEMs):
BMW, Volkswagen, and Daimler - who require custom cable assemblies for use in new car models, electric vehicles, and advanced driver-assistance systems.
Industrial Electronics Firms:
Siemens, ABB - who use Rosenberger’s connectivity solutions for industrial equipment and control systems.
After identifying the target customer groups, -
- CONVERSATIONS WITH THE TARGET USER GROUPS
I wanted to generally understand how they currently approached automotive
cable selection, assembly and purchase.
I also wanted to identify the main bottlenecks they experienced — especially
where the process became unclear, time-consuming, or dependent on manual
support.
And equally as important gather general insights and across customer groups
that would need to be translated into a future solution.
Needs identified
Land on cable/product pages
Review datasheets/specs
Contact support or sales
Contact support or sales
Request quote or purchase
customer -
- has a requirement for a specific automotive cable assembly
- knows either exact technical requirements or partial needs
customer -
- visits Rosenberger website / catalog
- browses product families
- searches for suitable cable or connector types
customer -
- checks connector types, cable specs, lengths, possible combinations
- compares product pages
- downloads datasheets
customer -
- reaches out to technical support or sales teams
- requests help identifying the correct cable assembly
- asks if a certain combination is possible
customer -
- waits for recommended options / confirmation
- Receives technical clarification
- reviews suggested parts or assembly details
customer -
- moves toward quote request, distributor order, or direct purchase process
- may still need validation before ordering
- internal project requirement
- engineering team
- previous documentation
- Rosenberger website
- product pages
- online catalog
- datasheets
- datasheets
- PDFs
- technical documentation
- spec tables
- sales team
- technical support
- distributor
- email / phone calls
- internal sales discussions
- product specialists
- engineering / technical support teams
- quote request
- distributor sales channel
- internal sales team
- procurement flow
- requirements may be incomplete
- user may not know the exact Rosenberger terminology/product family
- too many cable variations
- difficult to know which products are compatible
- static product info does not match exact use case
- information is fragmented across documents.
- datasheets support reference, but not decision-making
- no easy way to validate cable combinations visually
- heavy reliance on manual support
- repeated back-and-forth
- response time delays
- support team becomes the bridge between need and product
- knowledge is locked inside internal teams
- process depends on expert availability
- customer confidence is tied to human assistance, not the platform
- purchase happens after several disconnected steps
- difficult to review the final selected assembly clearly
- risk of mistakes if requirements were misunderstood earlier
Bottlenecks
Touchpoints
Customer action
General customer insights
Customer needs fell into 2 broad groups:
- those with strong technical knowledge and
- those who needed guided help translating application needs into product specs.
Repeated back-and-forth
- Customers typically needed more than one round of clarification and validation before moving toward quote or purchase
- follow up questions, waiting time for responses added more friction in the customer journey.
Heavy reliance on support:
- 7 out of 10 customers relied heavily on sales and technical support before reaching a confident purchase decision.
Datasheets are necessary, but not enough
- Datasheets were a common reference point, but they rarely gave customers enough confidence to finalize a selection on their own
Fragmented information:
- Most customers had to move across multiple disconnected touchpoints: product pages, emails, datasheets, and support channels to piece together the right cable assembly.
Purchase happened after multiple disconnected steps
- The path from product discovery to quote or procurement was not contionous or self-guided
Equally as important was getting to hear from internal Rosenberger team members
that interfaced with customers on a regular basis: to deeply understand their
internal workflows and customer challenges related to automotive cable assemblies
and the ordering process:
- CONVERSATIONS WITH ROSENBERGER TEAMS
My team and I conducted 12 interview sessions with stakeholders across sales,
technical support, application engineering, product management, and
distribution partners.
Each interview lasted approximately 40 minutes and was conducted over a
two-week period via Microsoft Teams.
Interview questions
Summary of responses across teams
After analysing interview responses from Rosenberger customers, internal team
members, distribution partners, and several internal brainstorming sessions with my
team, it became clear what solution
to proffer:
- THE SOLUTION
let customers configure the exact cable assembly they needed themselves,
tailored to their exact use case.
simplify selection across connector types, cable types, lengths, and end
configurations
reduce reliance on support and sales teams by enabling customers to build cable
specifications independently.
- a self-service automotive cable configurator to:
This flow maps the end-to-end logic of the self-service configurator, guiding customers through key product decisions and narrowing complex technical options into a valid cable assembly path:
- Proposed configurator flow
While this project focused on automotive cables and assemblies, the entry point needed to account for other product families within the Rosenberger Group, so after consultations with the Rosenberger team, we came up with the Rosenberger Toolbox concept: a shared entry point for navigating Rosenberger’s product offerings:
- Wireframes AND FINAL SCREENS
A. Entry point - automotive cable configurator:
Rosenberger -
Automotive
Cable Configurator
Preview of the design system and style guide that i created for Rosenberger automotive cable configurator:
- STYLEGUIDE PREVIEW
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
Select Type
Channel:
Select Channel
Connector Left Side:
Channel 1
Select Channel
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
Select Type
Channel:
Select Channel
Connector Left Side:
Channel 1
Select Channel
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
Coax
Differential
Toolbox
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EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
Coax
chevron-down
Channel:
Select Channel
Connector Left Side:
Channel 1
Select Channel
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
HFM Plug Single
HFM Jack Single
HFM Plug Dual
HFM Jack Dual
HFM Plug Quad
HFM Jack Quad
HFM Plug Terminal
Toolbox
Test Account
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EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
Toolbox
Test Account
chevron-down
Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
Dacar 462/ RG 174 (02)
Dacar 302-4 / RTK 031 (M4)
Toolbox
Test Account
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Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
M4
Cable Length
0.5m/1,65 ft
Toolbox
Test Account
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Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
M4
Cable Length
Select Cable Legth
3m / 9.84ft
5m / 16.4ft
1m / 3.28ft
2m / 6.56ft
0.5m / 1.65ft
Toolbox
Test Account
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
M4
Cable Length
0.5m/1,65 ft
HFM Plug Single
FAKRA Jack Single
FAKRA Plug Single
HFM Plug Terminal
HFM Jack Single
HFM Jack Terminal
Toolbox
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
Cable Type
M4
Cable Length
0.5m/1,65 ft
Toolbox
Test Account
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Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
Toolbox
Test Account
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Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
Toolbox
Test Account
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Test Account
EN
Toolbox
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Toolbox
Test Account
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Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Toolbox
Test Account
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Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Toolbox
Test Account
chevron-down
Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Nick Parker
Vice President - Sales & Marketing
Rosenberger North America - Akron309 Colonial DriveAkron PA 17501United States
Phone: +1 717 859-8900
Nick Parker will respond to your inquiry, immediately.
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Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Jack Single
Connector Right Side:
FAKRA Plug Single
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
0.5m/1,65 ft
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Toolbox
Test Account
chevron-down
Test Account
EN
Toolbox
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Terminal
Connector Right Side:
FAKRA Plug Terminal
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
1m / 3,28 ft
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Toolbox
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Wiring Harness Designs
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2025-06-08 14:30
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2025-06-07 09:15
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2025-06-06 16:45
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2025-06-05 11:20
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2025-06-04 13:10
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2025-06-03 10:00
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2025-06-02 15:30
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Connector Left Side:
Channel 1
Select Channel
Cable Type
Select Cable Type
Cable Length
mm
Cable length
Connector Right Side:
Select Cable Type
Blind Mate
Select Blind Mate
Multiport
Select Multiport
Max Frequency (GHz)
18 GHz
18
110
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Jack Single
Connector Right Side:
FAKRA Plug Single
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
0.5m/1,65 ft
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
Mini-SMP Jack Right Angle
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
0.5m/1,65 ft
Connector Right Side:
Mini-SMP Jack Right Angle 1
Clocking Orientation
Same direction
A bold headline
that delivers
Go ahead and say just a little more about what you do.
Call to action
Secondary
Login and sign-up gave users access to saved configurations, data sheets, 3D models, quote requests, offers, and custom projects, so these benefits needed to be clearly communicated. At the same time, users could also skip authentication and move straight to configuration:
B. Authentication screens
After authentication, users are brought in to the automotive cable configuration page to build their cable assembly step by step while seeing their cable configuration results appear visually in real time.
I explored 3 design options:
C. Automotive cable configuration page
Option 1
With option one, I explored a horizontally divided layout, placing the real-time cable configuration results in the top section and the user input fields in the bottom half of the page:
Option 2
Option 2 was similar to option one but this time i explored a side by side, vertically divided layout with the cable configuration results on the left and the required user inputs on the right side of the page:
Option 3
With option 3, I explored a three-step progressive disclosure flow, with the configuration process broken into 3 steps/stages to reduce the amount of information shown at once:
We went with Option 1
So we moved forward with option one and made slight refinements to the header navigation:
While the progressive disclosure approach (option 3) helped reduce information on screen, stakeholder feedback showed that users needed to see both left- and right-side connector options at the same time to make the best configuration decisions.
The side-by-side layout (option 2) also limited the space available for the real-time preview, so the top-down layout in Option 1 was chosen as the preferred direction.
Users could first define the type (Coax and Differential), then select the appropriate left-side connector for Channel 1 (HFM Plug/Jack single, dual, quad, terminal):
Real-time cable configuration results (live preview) after the user selects “Coax” as the Type and “HFM Plug Quad” as the Channel 1 left-side connector:
Users could then proceed to define the cable type (Dacar 462/ RG 174 (02) and Dacar 302-4 / RTK 031 (M4)), then select the appropriate cable length (0.5m / 1.65ft, 1m / 3.28ft, 2m / 6.56ft,...) and right side connector ( HFM Plug/Jack single, dual, quad, terminal, FAKRA Plug Single, FAKRA Jack Single,...):
Moved “Rosenberger Toolbox” headline into the header navigation to free up space and keep the page focus on configuration
logged-in account state and language selector in the header navigation
Real-time cable configuration results (live preview) after the user selects cable type, cable length, and connector right side:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Alternative configurations/examples showing how the configurator supports multiple valid assembly combinations, with the live preview updating to reflect each selection.
The contact page:
On the summary page, users get a clear overview of the completed cable assembly, combining the final visual configuration with key connector and cable details, along with next steps such as downloading the data sheet or contacting Rosenberger:
Throughout the design process, I stayed in close communication with Rosenberger stakeholders. One idea that emerged was the need for a dedicated space to manage related configurations as projects, as well as a separate screen for creating new ones.
- Stakeholder feedback and feature expansion
Create/manage projects
Create new project
Project management workspace
Account settings page
Real-time cable configuration results (live preview) after the user selects cable type, cable length, and connector right side:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Alternative configurations/examples showing how the configurator supports multiple valid assembly combinations, with the live preview updating to reflect each selection.
The contact page:
On the summary page, users get a clear overview of the completed cable assembly, combining the final visual configuration with key connector and cable details, along with next steps such as downloading the data sheet or contacting Rosenberger:
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Quad
chevron-down
Connector Right Side:
HFM Plug Single
chevron-down
Cable Type
M4
chevron-down
Cable Length
0.5m/1,65 ft
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Service/Help
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Plug Quad
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Type:
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Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Plug Quad
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Connector Right Side:
HFM Plug Single
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HFM Plug Single
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HFM Plug Single
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HFM Plug Single
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M4
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Cable Length
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3m/9,84 ft
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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2
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Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
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Nick Parker
Vice President - Sales & Marketing
Rosenberger North America - Akron309 Colonial DriveAkron PA 17501United States
Phone: +1 717 859-8900
Nick Parker will respond to your inquiry, immediately.
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Type:
Coax
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Channel:
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Connector Left Side:
Channel 1
HFM Jack Single
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Connector Right Side:
FAKRA Plug Single
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Cable Type
Dacar 462/ RG 174 (02)
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Cable Length
0.5m/1,65 ft
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Type:
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Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Plug Terminal
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Connector Right Side:
FAKRA Plug Terminal
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Cable Type
Dacar 462/ RG 174 (02)
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Cable Length
1m / 3,28 ft
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Throughout the design process, I stayed in close communication with Rosenberger stakeholders. One idea that emerged was the need for a dedicated space to manage related configurations as projects, as well as a separate screen for creating new ones.
- Stakeholder feedback and feature expansion
Create/manage projects
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Configurations
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Last Edited at
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Wiring Harness Designs
RF
2025-06-08 14:30
Cable Length Adjustments
Automotive
2025-06-07 09:15
Connector Types
Automotive
2025-06-06 16:45
Wire Gauge Options
RF
2025-06-05 11:20
Color Coding Preferences
RF
2025-06-04 13:10
Insulation Specifications
Automotive
2025-06-03 10:00
Circuit Settings
RF
2025-06-02 15:30
Personalized Configurations
Automotive
2025-06-01 08:45
Personalized Configurations
Automotive
2025-06-01 08:45
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LIVE SOLUTION PREVIEW
In another scenario for example, clocking orientation input is required as part of the right side connector configuration when the left side connector is Mini-SMP Jack Right Angle:
We also had to account for edge cases where the standard configuration logic did not apply. In this one scenario for example, Type and Channel inputs are replaced by Blind Mate, Multiport, and Max Frequency to better support a different configuration path:
EDGE CASES and alternate configuration logic
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Build your products with the Rosenberger Configurator
To start your configuration, begin with the selection of your preferred product line.
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Radio Frequency
Radio frequency (RF) cables transmit high-frequency signals for communication and data transfer, often used in T&M and Military/aerospace applications.
Start RF Configuration
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
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My Team and I designed and developed a self-service Automotive Cable Configurator for our Client Rosenberger Group - to help their customers configure the exact cable assembly they need, without depending on a support team or a pre-made product page for every possible variation.
1. Project Overview
Rosenberger Customers didn’t just need automotive cables.They needed cable assemblies with the right connector type, channel setup, cable type, length, and end combination for their exact use case.
That means Rosenberger couldn’t realistically create pre-made product pages for every possible combination.
- THE CHALLENGE
Picture this:
Customer A might need HFM Plug Single connector with Dacar 302-4/RTK 031 (M4) cable type, 3m/9.84ft cable length, and a HFM Jack Single right side connector:
Customer B might need HFM Plug Single connector with Dacar 302-4/RTK 031 (M4) cable type, 2m/6.56ft cable length, and a H-MTD Jack Terminal right side connector:
Customer N might need H-MTD Jack Hex connector with GG 2Speed 251 (CA) cable type, 1m/3.28ft cable length, and a H-MTD Jack Hex right side connector:
The unanswered question then was:
how can we design a customer solution for configuring thousands of possible cable assemblies?
with so many automotive cable assembly variations, technical dependencies, and no realistic way to package every option as a fixed product,
with so much heavy dependence on technical customer support and sales teams,
with customers needing a way to build the exact automotive cable assembly that matched their requirements,
First things first - meet some of the team :)
GETTING TO WORK
Nick Parker
Sales Lead, Rosenberger Group
Daniel Füger
Lead, Project Management
Ogechi Grace Abraham
Senior (Sole) UX/UI Designer
Amina Asif
Senior Software Engineer
Adil Khan
Principal Software Engineer
Saad Sherazi
Software Engineer
The first step for me was clearly defining the different customer groups this configurator needed to serve — from automotive manufacturers and Tier-1 suppliers to industrial electronics firms and distribution partners — so the flow could be designed around how each of them actually selects and orders cable assemblies:
- DEFINING THE TARGET CUSTOMER (USER) GROUPS
Automotive Manufacturers (OEMs):
BMW, Volkswagen, and Daimler - who require custom cable assemblies for use in new car models, electric vehicles, and advanced driver-assistance systems.
Tier-1 Automotive Suppliers:
Bosch, Continental, Magna - who supply critical systems and components to vehicle manufacturers
Industrial Electronics Firms:
Siemens, ABB - who use Rosenberger’s connectivity solutions for industrial equipment and control systems.
Distribution Partners & Integrators:
Avnet, Arrow Electronics, Rutronik - who resell Rosenberger products or build custom solutions for end customers in various industries.
After identifying the target customer groups, -
- CONVERSATIONS WITH THE TARGET USER GROUPS
I wanted to generally understand how they currently approached automotive cable selection, assembly and purchase.
I also wanted to identify the main bottlenecks they experienced — especially where the process became unclear, time-consuming, or dependent on manual support.
And equally as important gather general insights and across customer groups that would need to be translated into a future solution.
Needs identified
Land on cable/product pages
Review datasheets/specs
Contact support or sales
Contact support or sales
Request quote or purchase
customer -
- has a requirement for a specific automotive cable assembly
- knows either exact technical requirements or partial needs
customer -
- visits Rosenberger website / catalog
- browses product families
- searches for suitable cable or connector types
customer -
- checks connector types, cable specs, lengths, possible combinations
- compares product pages
- downloads datasheets
customer -
- reaches out to technical support or sales teams
- requests help identifying the correct cable assembly
- asks if a certain combination is possible
customer -
- waits for recommended options / confirmation
- Receives technical clarification
- reviews suggested parts or assembly details
customer -
- moves toward quote request, distributor order, or direct purchase process
- may still need validation before ordering
- internal project requirement
- engineering team
- previous documentation
- Rosenberger website
- product pages
- online catalog
- datasheets
- datasheets
- PDFs
- technical documentation
- spec tables
- sales team
- technical support
- distributor
- email / phone calls
- internal sales discussions
- product specialists
- engineering / technical support teams
- quote request
- distributor sales channel
- internal sales team
- procurement flow
- requirements may be incomplete
- user may not know the exact Rosenberger terminology/product family
- too many cable variations
- difficult to know which products are compatible
- static product info does not match exact use case
- information is fragmented across documents.
- datasheets support reference, but not decision-making
- no easy way to validate cable combinations visually
- heavy reliance on manual support
- repeated back-and-forth
- response time delays
- support team becomes the bridge between need and product
- knowledge is locked inside internal teams
- process depends on expert availability
- customer confidence is tied to human assistance, not the platform
- purchase happens after several disconnected steps
- difficult to review the final selected assembly clearly
- risk of mistakes if requirements were misunderstood earlier
Bottlenecks
Touchpoints
Customer action
General customer insights
Customer needs fell into 2 broad groups:
- those with strong technical knowledge and
- those who needed guided help translating application needs into product specs.
Repeated back-and-forth
- Customers typically needed more than one round of clarification and validation before moving toward quote or purchase
- follow up questions, waiting time for responses added more friction in the customer journey.
Heavy reliance on support:
- 7 out of 10 customers relied heavily on sales and technical support before reaching a confident purchase decision.
Datasheets are necessary, but not enough
- Datasheets were a common reference point, but they rarely gave customers enough confidence to finalize a selection on their own
Fragmented information:
- Most customers had to move across multiple disconnected touchpoints: product pages, emails, datasheets, and support channels to piece together the right cable assembly.
Purchase happened after multiple disconnected steps
- The path from product discovery to quote or procurement was not contionous or self-guided
Equally as important was getting to hear from internal Rosenberger team members that interfaced with customers on a regular basis: to deeply understand their internal workflows and customer challenges related to automotive cable assemblies and the ordering process:
- CONVERSATIONS WITH INTERNAL ROSENBERGER TEAMS
My team and I conducted 12 interview sessions with stakeholders across sales, technical support, application engineering, product management, and distribution partners.
Each interview lasted approximately 40 minutes and was conducted over a two-week period via Microsoft Teams.
Interview questions
Summary of responses across teams
After analysing interview responses from Rosenberger customers, internal team members, distribution partners, and several internal brainstorming sessions with my team, it became clear what solution
to proffer:
- THE SOLUTION
let customers configure the exact cable assembly they needed themselves, tailored to their exact use case.
simplify selection across connector types, cable types, lengths, and end configurations
reduce reliance on support and sales teams by enabling customers to build cable specifications independently.
- a self-service automotive cable configurator to:
This flow maps the end-to-end logic of the self-service configurator, guiding customers through key product decisions and narrowing complex technical options into a valid cable assembly path:
- Proposed configurator flow
While this project focused on automotive cables and assemblies, the entry point needed to account for other product families within the Rosenberger Group, so after consultations with the Rosenberger team, we came up with the Rosenberger Toolbox concept: a shared entry point for navigating Rosenberger’s product offerings:
- Wireframes AND FINAL SCREENS
A. Entry point - automotive cable configurator:
Rosenberger - Automotive Cable Configurator
After authentication, users are brought in to the automotive cable configuration page to build their cable assembly step by step while seeing their cable configuration results appear visually in real time.
I explored 3 design options:
C. Automotive cable configuration page
Option 1
With option one, I explored a horizontally divided layout, placing the real-time cable configuration results in the top section and the user input fields in the bottom half of the page:
Option 2
Option 2 was similar to option one but this time i explored a side by side, vertically divided layout with the cable configuration results on the left and the required user inputs on the right side of the page:
Option 3
With option 3, I explored a three-step progressive disclosure flow, with the configuration process broken into 3 steps/stages to reduce the amount of information shown at once:
We went with Option 1
So we moved forward with option one and made slight refinements to the header navigation:
While the progressive disclosure approach (option 3) helped reduce information on screen, stakeholder feedback showed that users needed to see both left- and right-side connector options at the same time to make the best configuration decisions.
The side-by-side layout (option 2) also limited the space available for the real-time preview, so the top-down layout in Option 1 was chosen as the preferred direction.
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customise automotive wiring. It ensures compatibility, saves time, and reduces errors.
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Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
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Select Type
Channel:
Select Channel
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Connector Left Side:
Channel 1
Select Channel
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Connector Right Side:
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Select Connector
Cable Type
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Select Cable Type
Cable Length
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Select Cable Legth
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customise automotive wiring. It ensures compatibility, saves time, and reduces errors.
Your cable configuration results will appear here in real time.
Fill out the input fields on the right
Type:
Select Type
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Channel:
Select Channel
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inch
mm
Connector Left Side:
Channel:
Select Channel
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Connector Right Side:
Select Cable Type
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Cable Type
Select Cable Type
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Cable Length
mm
Select Cable Legth
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Automotive Cables: Configuration
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Step 1/3
1
BASIC SETUP
2
CONNECTORS
3
CABLE DETAILS
Type:
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Select Type
Channel:
Select Channel
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Step 2/3
Your cable configuration results will appear here in real time.
Fill out the input fields above.
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Users could first define the type (Coax and Differential), then select the appropriate left-side connector for Channel 1 (HFM Plug/Jack single, dual, quad, terminal):
Real-time cable configuration results (live preview) after the user selects “Coax” as the Type and “HFM Plug Quad” as the Channel 1 left-side connector:
Users could then proceed to define the cable type (Dacar 462/ RG 174 (02) and Dacar 302-4 / RTK 031 (M4)), then select the appropriate cable length (0.5m / 1.65ft, 1m / 3.28ft, 2m / 6.56ft,...) and right side connector ( HFM Plug/Jack single, dual, quad, terminal, FAKRA Plug Single, FAKRA Jack Single,...):
Moved “Rosenberger Toolbox” headline into the header navigation to free up space and keep the page focus on configuration
logged-in account state and language selector in the header navigation
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
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Select Type
Channel:
Select Channel
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Connector Left Side:
Channel 1
Select Channel
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Connector Right Side:
chevron-down
Select Connector
Cable Type
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Select Cable Type
Cable Length
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Select Cable Legth
Toolbox
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
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Select Type
Channel:
Select Channel
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Connector Left Side:
Channel 1
Select Channel
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Connector Right Side:
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Select Connector
Cable Type
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Select Cable Type
Cable Length
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Select Cable Legth
Coax
Differential
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
Coax
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Channel:
Select Channel
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Connector Left Side:
Channel 1
Select Channel
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Connector Right Side:
chevron-down
Select Connector
Cable Type
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Select Cable Type
Cable Length
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Select Cable Legth
HFM Plug Single
HFM Jack Single
HFM Plug Dual
HFM Jack Dual
HFM Plug Quad
HFM Jack Quad
HFM Plug Terminal
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Connector Left Side
Connector Right Side
Type:
Coax
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Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Plug Quad
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Connector Right Side:
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Select Connector
Cable Type
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Select Cable Type
Cable Length
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Select Cable Legth
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Connector Left Side
Connector Right Side
Type:
Coax
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Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Plug Quad
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Connector Right Side:
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Select Connector
Cable Type
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Select Cable Type
Cable Length
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Select Cable Legth
Dacar 462/ RG 174 (02)
Dacar 302-4 / RTK 031 (M4)
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Connector Left Side
Connector Right Side
Type:
Coax
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Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Plug Quad
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Connector Right Side:
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Select Connector
Cable Type
M4
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Cable Length
0.5m/1,65 ft
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Connector Left Side
Connector Right Side
Type:
Coax
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Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Plug Quad
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Connector Right Side:
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Select Connector
Cable Type
M4
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Cable Length
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Select Cable Legth
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3m / 9.84ft
5m / 16.4ft
1m / 3.28ft
2m / 6.56ft
0.5m / 1.65ft
Toolbox
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
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Channel:
Select Channel
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Connector Left Side:
Channel 1
HFM Plug Quad
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Connector Right Side:
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Select Connector
Cable Type
M4
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Cable Length
0.5m/1,65 ft
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HFM Plug Single
FAKRA Jack Single
FAKRA Plug Single
HFM Plug Terminal
HFM Jack Single
HFM Jack Terminal
LIVE SOLUTION PREVIEW
In another scenario for example, clocking orientation input is required as part of the right side connector configuration when the left side connector is Mini-SMP Jack Right Angle:
We also had to account for edge cases where the standard configuration logic did not apply. In this one scenario for example, Type and Channel inputs are replaced by Blind Mate, Multiport, and Max Frequency to better support a different configuration path:
EDGE CASES and alternate configuration logic
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Your cable configuration results will appear here in real time.
Fill out the input fields below.
Connector Left Side:
Channel 1
Select Channel
chevron-down
Cable Type
Select Cable Type
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Cable Length
mm
Cable length
Connector Right Side:
Select Cable Type
chevron-down
Blind Mate
Select Blind Mate
chevron-down
Multiport
Select Multiport
chevron-down
Max Frequency (GHz)
18 GHz
18
110
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
HFM Jack Single
chevron-down
Connector Right Side:
FAKRA Plug Single
chevron-down
Cable Type
Dacar 462/ RG 174 (02)
chevron-down
Cable Length
0.5m/1,65 ft
chevron-down
Type:
Coax
chevron-down
Channel:
Select Channel
chevron-down
Connector Left Side:
Channel 1
Mini-SMP Jack Right Angle
chevron-down
Cable Type
Dacar 462/ RG 174 (02)
chevron-down
Cable Length
0.5m/1,65 ft
chevron-down
Connector Right Side:
Mini-SMP Jack Right Angle 1
chevron-down
Clocking Orientation
Same direction
chevron-down
Preview of the design system and style guide that i created for Rosenberger automotive cable configurator:
- STYLEGUIDE PREVIEW
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
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Contact Us
1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Nick Parker
Vice President - Sales & Marketing
Rosenberger North America - Akron309 Colonial DriveAkron PA 17501United States
Phone: +1 717 859-8900
Nick Parker will respond to your inquiry, immediately.
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Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Jack Single
Connector Right Side:
FAKRA Plug Single
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
0.5m/1,65 ft
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
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Connector Left Side
Connector Right Side
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Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Terminal
Connector Right Side:
FAKRA Plug Terminal
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
1m / 3,28 ft
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
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Connector Left Side
Connector Right Side
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2025-06-08 14:30
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2025-06-07 09:15
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2025-06-06 16:45
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Connector Left Side:
Channel 1
Select Channel
Cable Type
Select Cable Type
Cable Length
mm
Cable length
Connector Right Side:
Select Cable Type
Blind Mate
Select Blind Mate
Multiport
Select Multiport
Max Frequency (GHz)
18 GHz
18
110
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Jack Single
Connector Right Side:
FAKRA Plug Single
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
0.5m/1,65 ft
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
Mini-SMP Jack Right Angle
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
0.5m/1,65 ft
Connector Right Side:
Mini-SMP Jack Right Angle 1
Clocking Orientation
Same direction
A bold headline
that delivers
Go ahead and say just a little more about what you do.
Call to action
Secondary
Login and sign-up gave users access to saved configurations, data sheets, 3D models, quote requests, offers, and custom projects, so these benefits needed to be clearly communicated. At the same time, users could also skip authentication and move straight to configuration:
B. Authentication screens
After authentication, users are brought in to the automotive cable configuration page to build their cable assembly step by step while seeing their cable configuration results appear visually in real time.
I explored 3 design options:
C. Automotive cable configuration page
Option 1
With option one, I explored a horizontally divided layout, placing the real-time cable configuration results in the top section and the user input fields in the bottom half of the page:
Option 2
Option 2 was similar to option one but this time i explored a side by side, vertically divided layout with the cable configuration results on the left and the required user inputs on the right side of the page:
Option 3
With option 3, I explored a three-step progressive disclosure flow, with the configuration process broken into 3 steps/stages to reduce the amount of information shown at once:
We went with Option 1
So we moved forward with option one and made slight refinements to the header navigation:
While the progressive disclosure approach (option 3) helped reduce information on screen, stakeholder feedback showed that users needed to see both left- and right-side connector options at the same time to make the best configuration decisions.
The side-by-side layout (option 2) also limited the space available for the real-time preview, so the top-down layout in Option 1 was chosen as the preferred direction.
Users could first define the type (Coax and Differential), then select the appropriate left-side connector for Channel 1 (HFM Plug/Jack single, dual, quad, terminal):
Real-time cable configuration results (live preview) after the user selects “Coax” as the Type and “HFM Plug Quad” as the Channel 1 left-side connector:
Users could then proceed to define the cable type (Dacar 462/ RG 174 (02) and Dacar 302-4 / RTK 031 (M4)), then select the appropriate cable length (0.5m / 1.65ft, 1m / 3.28ft, 2m / 6.56ft,...) and right side connector ( HFM Plug/Jack single, dual, quad, terminal, FAKRA Plug Single, FAKRA Jack Single,...):
Moved “Rosenberger Toolbox” headline into the header navigation to free up space and keep the page focus on configuration
logged-in account state and language selector in the header navigation
Real-time cable configuration results (live preview) after the user selects cable type, cable length, and connector right side:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Once cable type, cable length, and right-side connector selections are defined, users can add additional cable paths, with both the form and live preview updating to reflect the expanded assembly:
Alternative configurations/examples showing how the configurator supports multiple valid assembly combinations, with the live preview updating to reflect each selection.
The contact page:
On the summary page, users get a clear overview of the completed cable assembly, combining the final visual configuration with key connector and cable details, along with next steps such as downloading the data sheet or contacting Rosenberger:
Throughout the design process, I stayed in close communication with Rosenberger stakeholders. One idea that emerged was the need for a dedicated space to manage related configurations as projects, as well as a separate screen for creating new ones.
- Stakeholder feedback and feature expansion
Create/manage projects
Create new project
Project management workspace
Account settings page
LIVE SOLUTION PREVIEW
In another scenario for example, clocking orientation input is required as part of the right side connector configuration when the left side connector is Mini-SMP Jack Right Angle:
We also had to account for edge cases where the standard configuration logic did not apply. In this one scenario for example, Type and Channel inputs are replaced by Blind Mate, Multiport, and Max Frequency to better support a different configuration path:
EDGE CASES and alternate configuration logic
My Team and I designed and developed a self-service Automotive Cable Configurator for our Client Rosenberger Group - to help their customers configure the exact cable assembly they need, without depending on a support team or a pre-made product page for every possible variation.
1. Project Overview
Rosenberger Customers didn’t just need automotive cables.They needed cable assemblies with the right connector type, channel setup, cable type, length, and end combination for their exact use case.
That means Rosenberger couldn’t realistically create pre-made product pages for every possible combination.
- THE CHALLENGE
Picture this:
Customer A might need HFM Plug Single connector with Dacar 302-4/RTK 031 (M4) cable type, 3m/9.84ft cable length, and a HFM Jack Single right side connector:
Customer B might need HFM Plug Single connector with Dacar 302-4/RTK 031 (M4) cable type, 2m/6.56ft cable length, and a H-MTD Jack Terminal right side connector:
Customer N might need H-MTD Jack Hex connector with GG 2Speed 251 (CA) cable type, 1m/3.28ft cable length, and a H-MTD Jack Hex right side connector:
The unanswered question then was:
how can we design a customer solution for configuring thousands of possible cable assemblies?
with so many automotive cable assembly variations, technical dependencies, and no realistic way to package every option as a fixed product,
with so much heavy dependence on technical customer support and sales teams,
with customers needing a way to build the exact automotive cable assembly that matched their requirements,
First things first - meet some of the team :)
GETTING TO WORK
Nick Parker
Sales Lead, Rosenberger Group
Daniel Füger
Lead, Project Management
Ogechi Grace Abraham
Senior (Sole) UX/UI Designer
Amina Asif
Senior Software Engineer
Adil Khan
Principal Software Engineer
Saad Sherazi
Software Engineer
The first step for me was clearly defining the different customer groups this configurator needed to serve — from automotive manufacturers and Tier-1 suppliers to industrial electronics firms and distribution partners — so the flow could be designed around how each of them actually selects and orders cable assemblies:
- DEFINING THE TARGET CUSTOMER (USER) GROUPS
Automotive Manufacturers (OEMs):
BMW, Volkswagen, and Daimler - who require custom cable assemblies for use in new car models, electric vehicles, and advanced driver-assistance systems.
Tier-1 Automotive Suppliers:
Bosch, Continental, Magna - who supply critical systems and components to vehicle manufacturers
Industrial Electronics Firms:
Siemens, ABB - who use Rosenberger’s connectivity solutions for industrial equipment and control systems.
Distribution Partners & Integrators:
Avnet, Arrow Electronics, Rutronik - who resell Rosenberger products or build custom solutions for end customers in various industries.
After identifying the target customer groups, -
- CONVERSATIONS WITH THE TARGET USER GROUPS
I wanted to generally understand how they currently approached automotive cable selection, assembly and purchase.
I also wanted to identify the main bottlenecks they experienced — especially where the process became unclear, time-consuming, or dependent on manual support.
And equally as important gather general insights and across customer groups that would need to be translated into a future solution.
Needs identified
Land on cable/product pages
Review datasheets/specs
Contact support or sales
Contact support or sales
Request quote or purchase
customer -
- has a requirement for a specific automotive cable assembly
- knows either exact technical requirements or partial needs
customer -
- visits Rosenberger website / catalog
- browses product families
- searches for suitable cable or connector types
customer -
- checks connector types, cable specs, lengths, possible combinations
- compares product pages
- downloads datasheets
customer -
- reaches out to technical support or sales teams
- requests help identifying the correct cable assembly
- asks if a certain combination is possible
customer -
- waits for recommended options / confirmation
- Receives technical clarification
- reviews suggested parts or assembly details
customer -
- moves toward quote request, distributor order, or direct purchase process
- may still need validation before ordering
- internal project requirement
- engineering team
- previous documentation
- Rosenberger website
- product pages
- online catalog
- datasheets
- datasheets
- PDFs
- technical documentation
- spec tables
- sales team
- technical support
- distributor
- email / phone calls
- internal sales discussions
- product specialists
- engineering / technical support teams
- quote request
- distributor sales channel
- internal sales team
- procurement flow
- requirements may be incomplete
- user may not know the exact Rosenberger terminology/product family
- too many cable variations
- difficult to know which products are compatible
- static product info does not match exact use case
- information is fragmented across documents.
- datasheets support reference, but not decision-making
- no easy way to validate cable combinations visually
- heavy reliance on manual support
- repeated back-and-forth
- response time delays
- support team becomes the bridge between need and product
- knowledge is locked inside internal teams
- process depends on expert availability
- customer confidence is tied to human assistance, not the platform
- purchase happens after several disconnected steps
- difficult to review the final selected assembly clearly
- risk of mistakes if requirements were misunderstood earlier
Bottlenecks
Touchpoints
Customer action
General customer insights
Customer needs fell into 2 broad groups:
- those with strong technical knowledge and
- those who needed guided help translating application needs into product specs.
Repeated back-and-forth
- Customers typically needed more than one round of clarification and validation before moving toward quote or purchase
- follow up questions, waiting time for responses added more friction in the customer journey.
Heavy reliance on support:
- 7 out of 10 customers relied heavily on sales and technical support before reaching a confident purchase decision.
Datasheets are necessary, but not enough
- Datasheets were a common reference point, but they rarely gave customers enough confidence to finalize a selection on their own
Fragmented information:
- Most customers had to move across multiple disconnected touchpoints: product pages, emails, datasheets, and support channels to piece together the right cable assembly.
Purchase happened after multiple disconnected steps
- The path from product discovery to quote or procurement was not contionous or self-guided
Equally as important was getting to hear from internal Rosenberger team members that interfaced with customers on a regular basis: to deeply understand their internal workflows and customer challenges related to automotive cable assemblies and the ordering process:
- CONVERSATIONS WITH INTERNAL ROSENBERGER TEAMS
My team and I conducted 12 interview sessions with stakeholders across sales, technical support, application engineering, product management, and distribution partners.
Each interview lasted approximately 40 minutes and was conducted over a two-week period via Microsoft Teams.
Interview questions
Summary of responses across teams
After analysing interview responses from Rosenberger customers, internal team members, distribution partners, and several internal brainstorming sessions with my team, it became clear what solution
to proffer:
- THE SOLUTION
let customers configure the exact cable assembly they needed themselves, tailored to their exact use case.
simplify selection across connector types, cable types, lengths, and end configurations
reduce reliance on support and sales teams by enabling customers to build cable specifications independently.
- a self-service automotive cable configurator to:
This flow maps the end-to-end logic of the self-service configurator, guiding customers through key product decisions and narrowing complex technical options into a valid cable assembly path:
- Proposed configurator flow
While this project focused on automotive cables and assemblies, the entry point needed to account for other product families within the Rosenberger Group, so after consultations with the Rosenberger team, we came up with the Rosenberger Toolbox concept: a shared entry point for navigating Rosenberger’s product offerings:
- Wireframes AND FINAL SCREENS
A. Entry point - automotive cable configurator:
Rosenberger - Automotive Cable Configurator
- Carousel-style layout that highlighted one primary product family
at a time while keeping nearby options visible.
- a scrollable vertical list layout to prioritize clarity, easy scanning.
- Paginated grid that offered a more structured way to browse a wider
set of Rosenberger product families.
Rosenberger Toolbox
some descriptive text
1
2
3
4
5
Rosenberger Toolbox
some descriptive text
Rosenberger Toolbox
some descriptive text
I presented all four options to stakeholders and, keeping UX best practices in mind,
we moved forward with this option for the Rosenberger Toolbox page:
Toolbox
Build your products with the Rosenberger Configurator
To start your configuration, begin with the selection of your preferred product line.
Site Solutions
Test Equipment
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
Site Solutions
Test Equipment
Cable Assemblies
Preview of the design system and style guide that i created for Rosenberger automotive cable configurator:
- STYLEGUIDE PREVIEW
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Build your products with the Rosenberger Configurator
To start your configuration, begin with the selection of your preferred product line.
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Radio Frequency
Radio frequency (RF) cables transmit high-frequency signals for communication and data transfer, often used in T&M and Military/aerospace applications.
Start RF Configuration
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
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Cable Assemblies
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Build your products with the Rosenberger Configurator
To start your configuration, begin with the selection of your preferred product line.
Site Solutions
Radio Frequency
Radio frequency (RF) cables transmit high-frequency signals for communication and data transfer, often used in T&M and Military/aerospace applications.
Start RF Configuration
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
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info@rosenbergna.com
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Toolbox
Build your products with the Rosenberger Configurator
To start your configuration, begin with the selection of your preferred product line.
Site Solutions
Radio Frequency
Radio frequency (RF) cables transmit high-frequency signals for communication and data transfer, often used in T&M and Military/aerospace applications.
Start RF Configuration
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
Site Solutions
Test Equipment
Cable Assemblies
Welcome Back!
Access Data sheets
Download 3d Models
Save and share your configurations
Request quotes and explore offers
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+1 717 859 8900
info@rosenbergna.com
Authorized Distributors
Toolbox
Build your products with the Rosenberger Configurator
To start your configuration, begin with the selection of your preferred product line.
Site Solutions
Radio Frequency
Radio frequency (RF) cables transmit high-frequency signals for communication and data transfer, often used in T&M and Military/aerospace applications.
Start RF Configuration
Automotive Cables
Automotive cables are designed for high-speed data transmission and vehicle system connectivity, built for extreme conditions such as heat, cold and vibration.
Start Automotive Configuration
Site Solutions
Test Equipment
Cable Assemblies
Welcome Back!
Access Data sheets
Download 3d Models
Save and share your configurations
Request quotes and explore offers
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Log in
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customise automotive wiring. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
Select Type
Channel:
Select Channel
Connector Left Side:
Channel 1
Select Channel
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
Service/Help
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customise automotive wiring. It ensures compatibility, saves time, and reduces errors.
Your cable configuration results will appear here in real time.
Fill out the input fields on the right
Type:
Select Type
Channel:
Select Channel
inch
mm
Connector Left Side:
Channel:
Select Channel
Connector Right Side:
Select Cable Type
Cable Type
Select Cable Type
Cable Length
mm
Select Cable Legth
Back
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EN
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Automotive Cables: Configuration
Continue
Step 1/3
1
BASIC SETUP
2
CONNECTORS
3
CABLE DETAILS
Type:
Select Type
Channel:
Select Channel
Step 2/3
Your cable configuration results will appear here in real time.
Fill out the input fields above.
Service/Help
EN
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
Select Type
Channel:
Select Channel
Connector Left Side:
Channel 1
Select Channel
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
Toolbox
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
Select Type
Channel:
Select Channel
Connector Left Side:
Channel 1
Select Channel
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
Coax
Differential
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Type:
Coax
chevron-down
Channel:
Select Channel
Connector Left Side:
Channel 1
Select Channel
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
HFM Plug Single
HFM Jack Single
HFM Plug Dual
HFM Jack Dual
HFM Plug Quad
HFM Jack Quad
HFM Plug Terminal
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
Toolbox
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
Select Cable Type
Cable Length
Select Cable Legth
Dacar 462/ RG 174 (02)
Dacar 302-4 / RTK 031 (M4)
Toolbox
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
M4
Cable Length
0.5m/1,65 ft
Toolbox
Test Account
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EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
M4
Cable Length
Select Cable Legth
3m / 9.84ft
5m / 16.4ft
1m / 3.28ft
2m / 6.56ft
0.5m / 1.65ft
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
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Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
Select Connector
Cable Type
M4
Cable Length
0.5m/1,65 ft
HFM Plug Single
FAKRA Jack Single
FAKRA Plug Single
HFM Plug Terminal
HFM Jack Single
HFM Jack Terminal
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Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
Cable Type
M4
Cable Length
0.5m/1,65 ft
Toolbox
Test Account
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Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
Toolbox
Test Account
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Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
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Toolbox
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Toolbox
Test Account
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EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Toolbox
Test Account
chevron-down
Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Toolbox
Test Account
chevron-down
Test Account
EN
Toolbox
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Download Data Sheet
Contact Us
1
2
3
4
Type:
Coax
Channel:
Channel
Connector Left Side:
Channel 1
HFM Plug Quad
Connector Right Side:
HFM Plug Single
HFM Plug Single
HFM Plug Single
HFM Plug Single
Cable Type
M4
M4
M4
M4
Cable Length
0.5m/1,65 ft
1m/3,28 ft
3m/9,84 ft
5m/16,40 ft
Nick Parker
Vice President - Sales & Marketing
Rosenberger North America - Akron309 Colonial DriveAkron PA 17501United States
Phone: +1 717 859-8900
Nick Parker will respond to your inquiry, immediately.
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Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Jack Single
Connector Right Side:
FAKRA Plug Single
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
0.5m/1,65 ft
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Toolbox
Test Account
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Test Account
EN
Toolbox
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Plug Terminal
Connector Right Side:
FAKRA Plug Terminal
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
1m / 3,28 ft
Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Connector Left Side
Connector Right Side
Toolbox
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Test Account
EN
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Last Edited at
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Wiring Harness Designs
RF
2025-06-08 14:30
Cable Length Adjustments
Automotive
2025-06-07 09:15
Connector Types
Automotive
2025-06-06 16:45
Wire Gauge Options
RF
2025-06-05 11:20
Color Coding Preferences
RF
2025-06-04 13:10
Insulation Specifications
Automotive
2025-06-03 10:00
Circuit Settings
RF
2025-06-02 15:30
Personalized Configurations
Automotive
2025-06-01 08:45
Personalized Configurations
Automotive
2025-06-01 08:45
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Automotive Cables: Configuration
The Rosenberger Cable Configurator makes it easy to design and customize automotive cable assemblies. It ensures compatibility, saves time, and reduces errors.
Back
Continue
Your cable configuration results will appear here in real time.
Fill out the input fields below.
Connector Left Side:
Channel 1
Select Channel
Cable Type
Select Cable Type
Cable Length
mm
Cable length
Connector Right Side:
Select Cable Type
Blind Mate
Select Blind Mate
Multiport
Select Multiport
Max Frequency (GHz)
18 GHz
18
110
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
HFM Jack Single
Connector Right Side:
FAKRA Plug Single
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
0.5m/1,65 ft
Type:
Coax
Channel:
Select Channel
Connector Left Side:
Channel 1
Mini-SMP Jack Right Angle
Cable Type
Dacar 462/ RG 174 (02)
Cable Length
0.5m/1,65 ft
Connector Right Side:
Mini-SMP Jack Right Angle 1
Clocking Orientation
Same direction